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Our Philosophy

We believe in less is more. 

We value quality over quantity. 

Children are naturally creative, and they only need a small collection of quality toys to play with.  We believe that fewer toy choices foster more focus and care.  We believe that the simpler a toy, the more room there is for imagination.  We mindfully handpick minimalistic, open-ended toys that invite deep imaginative play.  Our toys are beautiful, with the intention to spark joy in children and adults alike.  Timeless, durable and of premium quality, our toys could be passed down and enjoyed for generations to come.